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The Met Gala 2016 red carpet is underway, and judging by Karolina Kurkova's outfit, things are already lit.
The former Victoria's Secret model is wearing a data-driven Marchesa couture dress designed in collaboration with IBM's Watson technology — a cognitive computer system that uses language processing to analyze data and answer questions, that gained notoriety in 2011 for beating out Jeopardy champions.
The tulle dress, complete with floral appliqués and LED lights that change color in response to the mood of Twitter users' conversations surrounding the event, is probably the most theme-appropriate dress of the night.
After Marchesa designers chose a silhouette for the dress as well as five emotions they wanted the design to convey (joy, passion, excitement, encouragement, and curiosity, according to IBM's website), the Watson system learned from hundreds of photos of past Marchesa designs before turning out the finished product, choosing a color scheme by associating certain hues with certain moods. (The fabric took a few more steps—seven in total, including "sentiment analysis," whatever that means.)
You can see the dress in action on Kurkova and Marchesa's social accounts below:
Please comment on all of my social accounts b/c my dress will react to your emotions! #MetGala @IBM @MarchesaFashion pic.twitter.com/CXUKcVd8Hm
— Karolina Kurkova (@karolinakurkova) May 2, 2016