Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Looking Back at 12 Seasons of ‘Bachelorette’ First Date Outfits

Photo: Rick Rowell/ABC/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We're only hours out from the premiere of The Bachelorette season 12, starring JoJo Fletcher and some Chads in shirtsThere's a lot to be excited for, but JoJo's premiere outfit, a.k.a. her "first date" outfit, in action is one of the best parts of the premiere. Style! TV's prom! Fashion! A very low-cut, sparkly mermaid gown!

Line up the first episode looks over the past 12 seasons of The Bachelorette and it's clear the show has developed of a certain style for its leading ladies. Their clothes have become an integral part of the show, and the gowns are increasingly fancy (even the so-called "tomboy" has found a side hustle as a style blogger in her post-show years). The opening night looks have alternated between long, sparkly dresses and long, black dresses, but as the show itself has grown in prestige (and budget), ABC's wardrobe department has upped ante in terms of designer name recognition.

This should all suit JoJo, whose style is best described as "Texas beauty queen goes to Coachella," just fine. Track all the first date outfits below and see how JoJo stacks up.