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Ethical Fashion Brand Edun Parts Ways With Its Creative Director

Photo: Jemal Countess/Getty Images

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Ethical fashion house Edun and its creative director Danielle Sherman are parting ways. Women's Wear Daily reports that Sherman is exiting after three years at Edun, which was founded by Ali Hewson and her husband Bono.

"What Edun has achieved over the past three years represents an important step, with a new vocabulary and a real dynamic for the future. I am very grateful to Danielle for her valuable contribution, and for elevating the conversation about ethical fashion," Hewson told WWD in a statement.

During Sherman's time at Edun, she helped guide the brand toward producing 95 percent of its products in Africa. She's also credited with pushing Edun to a higher luxury price point and evolving the brand's silhouettes. "It's sort of crazy to think that it took Edun, which was founded in 2005, so long to find the right designer to lead the way, but it seems that it did," Lauren Sherman wrote in Vogue in 2014.

Sherman's resume includes a gig as design director for T by Alexander Wang and before that, she co-founded The Row with the Olsen twins. The way she met Mary-Kate and Ashley is pretty wild: her mom was a school teacher on-set for Full House, and the sisters turned to Sherman when they decided to launch The Row in 2006, according to Elle.

Now Sherman is another wild card in fashion's constantly unfolding designer shuffle of creative directors without fashion houses. Edun didn't respond immediately to request by Racked for comment on Sherman's departure.

Danielle Sherman walks the runway in February with her then seven week-old baby. Photo: Brian Arch/Getty Images