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It looks like highlighter is the only thing you'll need this summer.
First, people went nuts trying to get their hands on the Prism rainbow highlighter by small-batch Etsy brand Bitter Lace Beauty. Then buyers shut down Pat McGrath's website in a frenzy trying to pick up her limited edition Skin Fetish 003 highlighter. (As of today, it looks like the nude shade is still available on Sephora.com. Gold is sold out.) Then Kim Kardashian proclaimed that contouring is dead and that we should all practice "non-touring," a technique featuring highlighter and minimal foundation without bronzer.
To further feed this desire for shiny cheekbones, this week two highly anticipated (in certain internet circles, anyway) beauty vlogger-backed highlighter collections will launch.
Starting May 25, vlogger Jeffree Star (the one who called out Kylie Jenner's bad lip gloss applicator) launches Skin Frost, a collection of four different powder highlighters. Colors include white, peach, gold, and mint green, which Star told Racked a few weeks ago was one of the "weird" colors he was championing with this collection. Each powder costs $29 or $100 for a bundle of all four colors.
Then on May 26, Becca drops its Becca X Jaclyn Hill Champagne Pop highlighter collection. Hill, who has almost three million Instagram followers, previously set a record for sales at Sephora last year with her first collaboration with the brand, one powder highlighter called Champagne Pop. On Thursday, new additions to the Champagne Pop universe will be available at Sephora.com, and then in stores June 16.
The collection features a limited edition five shade palette ($52) which includes two highlighters (Champagne Pop and the less peachy/more gold Prosecco Pop) and three blushes (the shimmery pink Rosé Spritz, brown toned Amaretto, and bright pink Pamplemousse.)
During a surprise limited edition sale at Sephora.com last week, 20,000 of these palettes sold out in 90 minutes, according to WWD. You can also snag Champagne Pop in two new formulations, a cream compact ($38) and a liquid ($41), both of which are more subtle and less glittery than the original formula. A limited edition five shade eye shadow palette ($40) rounds out the collection.
Stay gold, Ponyboy.