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A lot has happened with pool floats since then, from department store pop-ups to on-demand inflatable swan delivery for Coachella pool parties. But Bloomingdale's is still trying to raise the bar for swan goals. The retailer is selling a giant $80 swan float as part of a just-launched home goods collab with British heritage brand Liberty London. Called Liberty Flowers, the collection is a mix of merchandise sold exclusively through Bloomingdale's in the U.S. — including a $125 floral birdhouse — plus exclusive (and unlikely) collaborations between Liberty London and brands like S'Well and pool toy maker Sunnylife.
When your swan float is decked out in an old English floral print named "Phoebe," has the ubiquitous pool toy officially jumped the shark?