Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Rihanna's new creepers sold out online in under 45 minutes today — crashing Puma's website multiple times in the process. The singer released the third installment of her best-selling Fenty x Puma sneakers in three new colorways at 10 a.m. EST and 7 a.m. PT this morning.
It certainly doesn't come as a surprise that Rih's thick-soled platform creepers have sold out. When Puma initially released the shoes back in September for $120, they sold within a couple of hours. However, as the hype surrounding the sneakers has heightened, that time has waned significantly.
What made the third drop a little different were the exclusive new colorways — an all-white leather version called "White Glo," a deep emerald pair with a maroon striped referred to as "Green-Bordeaux," and an black-on-black pair with satin shoelaces Puma has dubbed "Black Satin." There's also the slightly more expensive $140 price tag.
If you weren't able to cop a pair on the Puma website today, don't fret just yet. A Puma rep confirmed that the sneakers would also be available at select Puma stores, Opening Ceremony, Nordstrom, and Bloomingdales. But once these new colorways are gone, they're gone.
Back in April, WWD reported that the brand aims to schedule drops of Rihanna's furry slides, the Fenty sneakers, and the creepers every month giving you plenty more chances to get your hands on a pair — if you're quick enough, that is.