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Dior is certainly making the most of its time without a creative director. After launching a very futuristic sunglasses (and headline snatching) collaboration with Rihanna last week, the fashion house announced on Tuesday morning that it has named Bella Hadid its new makeup ambassador.
To that end, Hadid will be walking Dior's cruise show at Blenheim Palace in Oxfordshire, England this morning. While hiring Hadid is a great way for the brand to bring in the youngs via a product category they can actually afford (makeup), this is a pretty huge get for the model, too. Hadid has landed campaigns for Marc Jacobs, Balmain, Topshop, and Versace, but she's early enough in her career that working with Dior is a big step forward.
We've reached out to Dior for more information about what we can expect from this relationship, but according to WWD, we should be looking out for "a series of online videos." A digital gig for a digital star, naturally.
Update: June 6, 2016, 5:13 p.m.
We've got video proof, people. Dior has released a video that serves as an "'introduction' to the 'Dior Makeup Live with Bella Hadid' video series" that will be rolled out soon. Watch Bella get zhuzhed.