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There’s nothing Twitter loves more than a viral pile-on, and the latest victim is Steph Curry — specifically, Steph Curry’s sneakers. The Golden State Warriors star, who also happens to be Under Armour’s biggest spokesperson, unveiled his latest shoe for the brand on Thursday, the Curry Two Low “Chef” sneakers.
Unfortunately, this particular pair wasn't embraced by fans. In fact, the chunky white kicks immediately became Twitter’s favorite joke.
Steph Curry and Under Armour really targeting that emergency room nurse demographic. pic.twitter.com/MPR1UTPnRI— Jensen Karp (@JensenClan88) June 10, 2016
Steph Curry sneakers look like the shoes your pastor would wear to the church picnic— QUEENTAY❤️ (@_TAYLORRmadeee) June 10, 2016
Steph curry shoes got that cool janitor at the hospital kinda vibe goin on...— Rollo Escobar Jr. (@RLJ1738) June 10, 2016
Twitter is killing Steph Curry's new nursing home shoes.— Jheezee (@J_Heezee) June 10, 2016
Except, well... for anyone who’s been following fashion trends for the past few seasons, those white sneakers don't scream nursing home. They scream normcore. They’re practically Seinfeldian.
Under Armour’s new style is basically a new version of the throwback kicks embraced in the normcore peak by fashion girls with their washed-out Levi’s, basic tees and dad hats. In fact, they’re pretty close to what plenty of designers like Chanel made themselves...
Guys, Under Armour didn’t get Curry's new shoe style wrong. They’re just a little late to the white normcore sneaker trend.
Curry, you’ll be fine — embrace that ironic dad style with the best of ‘em. Maybe pair with a dad hat while you’re at it.