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Cindy Crawford and Daughter Kaia Gerber Pose Together for Chrome Hearts

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You might not be able to get your hands on Reformation’s sold out "Cindy Crawford" sweatshirt (basic idea: it's a sweatshirt that literally just says "Cindy Crawford" on it), but when you’re Cindy Crawford’s actual daughter, you get one anyway. In a new campaign, 14-year-old model Kaia Gerber posed alongside her mother, appropriately wearing the sweatshirt that bears her name.

Luxury accessories label Chrome Hearts tapped the mother-daughter duo to cover its biannual print magazine. However, the photo of Cindy isn’t actually new — she wrote on Instagram that it's simply a reprint of an old photo.

Here’s the cover:

new ++ series 2 vol 7 #chromeheartsmagazine

A photo posted by Chrome Hearts Official (@chromeheartsofficial) on

That, plus a Vogue Paris cover under Kaia's belt? Something tells us there's a clear lead in the race to becoming the next you-know-who.