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Taylor Swift, ever hurtling towards becoming her best, Taylor Swift-iest self, is designing greeting cards now. Has any sentence ever made more sense? This is right, I can feel it.
Earlier today, Elle spotted a Taylor Swift watchdog account that had stumbled upon a collection of Swift-branded greeting cards on the shelves at Papyrus. Though seemingly odd at first — where was the big announcement? why haven't we heard of this before? I would have prepared!!!!! — the brand confirmed that yes, it's real. Papyrus responded in the comments section of a post, writing "You can find them in Papyrus retail stores right now!" adding, "All we can say is this is just the beginning."
Below, an assortment of the greeting cards available, which include bejeweled headphones:
A cat, obvs:
An adorable sun:
And a "Yay you!":
According to the account, proceeds will also go to charity. Somewhere, the pop culture gods are gently nodding their heads and saying, "Yes, good. It’s all going according to plan."