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Up until now, Apple Pay's most useful innovation has been getting you through the line faster at Starbucks. But today, Apple made an announcement that could make online shopping even more dangerously easy than it already is.
Apple Pay is coming soon to mobile or desktop websites, which means you'll be able to pay for Lululemon leggings with just two clicks. You'll just hit the Apple Pay button, which has all your credit card or banking info stored — no need to type it all again or save it in individual retailers' websites.
Then, the only step left will be to authenticate the purchase via your Apple Watch or iPhone, with added security thanks to fingerprint technology. Watch out, Amazon and Paypal, because this sounds pretty seamless. It looks like Lulu will be on board, based on the keynote presentation, and perhaps retailers who already accept Apple Pay in store (like Bloomingdale's, Sephora, Macy's, and Barneys) will add the Apple Pay button to their sites too.