Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes

Filed under:

A$AP Rocky Stars in the New Dior Homme Campaign

A$AP Rocky in Dior Homme’s new campaign. Photo: Willy Vanderperre

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Though we’ve known for a while that A$AP Rocky is a total fashion plate — pairing up with Jeremy Scott and Adidas Originals for a sneaker collab in 2013 and peppering his 2015 album, At.Long.Last.A$AP, with style references — the 27-year-old rapper took his relationship with the industry to a new level this week. The proof: a gig as one of the new faces of Dior Homme for fall 2017.

Kris Van Assche, the brand’s creative director, dropped the first images of the campaign via Instagram on Tuesday. (We probably could have seen this coming, by the way, since the new issue of Interview includes a conversation between Van Assche and Rocky.) For the fall ads, Van Assche also brought on Kids director Larry Clark and the French actor Rod Paradot to pose nonchalantly in winter coats.

All this follows on the heels of last week’s announcement that A$AP Rocky is releasing a collaboration with J.W. Anderson, the label run by the buzzy young designer Jonathan Anderson. (Anderson is also the creative director of the LVMH-owned luxury brand Loewe.) And a week before that, Rocky made an appearance at Gucci’s Westminster Abbey resort show looking every bit the Alessandro Michele dream in floral embroidered denim and a light blue bomber jacket. The dude, clearly, is unstoppable.

#DiorHomme #ASAPRocky

A photo posted by A$AP Rocky (@asaprockyphotos) on