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Chanel purse resale site Baghunter last tried convince us in a study that Hermès Birkin bags were a better investment than gold or the S&P 500, thanks to the purse's average annual increase in value of 14.2%.
Now Baghunter's researchers are back with data to encourage that Chanel bag purchase. Specifically, the Chanel Classic Flap Bag, which has increased in value by 71.92% between 2010 and 2015. According to Baghunter's study, the bag's increase in value in those years outperforms housing prices in the United States, the S&P 500, and inflation. Fun fact: the flap bag sold for $220 when it was first released in February 1955, which is $1,964.08 in today's dollars according to the Consumer Price Index inflation calendar.
Here's how that value increase looks in terms of pricing: The Chanel Medium Classic Flap was valued at $2,850 in 2010. By the end of 2015, the exact same bag was valued at $4,900. If that math holds, does that mean my Chanel purchase today will practically pay for itself in five years?
The Chanel price increases aren't stopping, Baghunter claims. The resale site's research suggests that another increase in value will happen this year.
Racked looked into Chanel's dramatic price increases for its flap bag back in 2014 when the retail price went up by $500, concluding that the rising cost for the bag couldn't be explained only by inflation.
"In order to maintain exclusivity and to keep increasing profit, they must increase the price of bags," Thomai Serdari, an adjunct associate professor at New York University who studies luxury goods, theorized two years ago.
Wondering about the value increase of other classic Chanel bags? Baghunter tracked that too. The Chanel 2.55 in sizes 226 and 227 increased by 69.23% and 66.66% respectively over the last six years, while the newer Boy Bag (launched in 2012) increased in value at a slower rate. The Boy Bag in sizes small and medium increased by 53.84% and 31.25% respectively. No wonder Chanel is so popular in the resale market, so much so that there's an entire consignment store devoted solely to vintage and timeless Chanel pieces.