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It is, as the British narrator describes, “one of the most eye-catching creatures in all of Creation.” It stands out for its beautiful exterior, but also its desire to show it off. The creature has “come to symbolize pride or vanity.”
Whether that’s a peacock or a street style star, you can decide. The hilariously on-point video highlighted by New York’s Beta Male blog, “The Life Of Pitti Peacocks,” mashes the two together in a tongue-in-cheek take on the street style culture that’s become rampant at fashion events.
In this case, the event is Pitti Uomo, the menswear showcase that takes place each year in Florence and draws the nattiest, most style-conscious men in the fashion world. As filmmaker Aaron Christian notes, “It’s become a peacock parade where the men show off their outfits in all their glory hoping to get snapped by the top photographers.”
So how better to capture it than a nature mockumentary on the Pitti peacock, a creature with a captivating exterior and a biological drive to show it off to eager observers?
At the core of the peacock’s identity, the narrator describes, is to outdo his peers via his impressive coat. “It is not enough, then, to merely shine bright. He must also eclipse his neighbor.”
The goal in eclipsing his peers is, as evolution would have it, to attract a mate.
Or in this case, a photographer.
“The peacocks flock together in a clearing,” the narrator describes. “The peacock is something of a social butterfly, often grouping together in order to multiply the visual impact of its splendiferousness.”
But ultimately, some animals will stand out more than others. And those who don’t find favor with a photographer — er, mate — will be left out to dry.
“If he cannot find validation in the form of a receptive mate,” the narrator states, “then his preening will prove to be all in vain. His ostensibly confident aspect conceals a desperate need to be liked.”
Preach. Check out the whole video below, and wonder why no one’s been making nature documentaries of Fashion Week all these years.