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There is but one way to honor Gucci's absurdist ruffles, head-to-toe florals, and textile parties when in the presence of Alessandro Michele himself: wear them, and exclusively them. Which, of course, is exactly what the celebrity guests at the brand's 2017 cruise presentation did today.
Staged at Westminster Abbey in London — yes, that Westminster Abbey — the show honored the setting with Union Jack sweaters, English garden-inspired prints, and Queen Elizabeth II-esque head scarves alongside the same "madcap romp through colors, patterns, and quirky eyeglasses" we've come to expect over the past few seasons.
Among the lucky guests who got to sit on those gorgeous needlepoint seat cushions that lined the runway: Elle Fanning, Alexa Chung, Susie Bubble, and (perhaps best of all) A$AP Rocky, all in Gucci. Meanwhile, Soko was there, and on duty — she helmed the brand's Snapchat during the show. Scroll through the gallery to see the Michele-designed looks they chose, plus Salma Hayek, Carine Roitfeld, and Bel Powley.