Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Is Kim Kardashian’s New, Very Naked Secret Project Just a Sexy Tempur-Pedic Ad?

Photo: @kimkardashian

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This morning, Kim Kardashian treated us to a new image of her very famous bare derrière on Instagram, hashtagging it #secretproject and tagging esteemed fashion photographers Mert Alas and Marcus Piggott.

#secretproject ✨coming soon @mertalas @macpiggott #mertandmarcus

A photo posted by Kim Kardashian West (@kimkardashian) on

Now, this isn't the first time Kim has teased a secret project on social media. It's also certainly not the first time she's promoted a project involving her bare butt. But what's interesting about this particular photo is that Kim's rear isn't the sole focus of the image — far from it, in fact.

Consider the artfully unmade bed. The fact that the bed on which the reality star's perky posterior is perched occupies roughly half of the frame. (Clearly, the bed, and not Kim's sexy self, is the intended subject of this photo.) Finally, note that the other half of said bed is just out of the frame, and might well be occupied by a still-sleeping Kanye, whose own slumber remains blessedly undisturbed thanks to the mattress's advanced motion-transfer technology. All of this begs the question: Is Kim's new beautifully-photographed project — wait for it — a Tempur-Pedic campaign?

The signs are all there, people. There are even pillows involved:

GUESS WHO #secretproject coming soon ' #mertandmarcus

A photo posted by mertalas (@mertalas) on