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Is Kim Kardashian’s New, Very Naked Secret Project Just a Sexy Tempur-Pedic Ad?

Photo: @kimkardashian

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This morning, Kim Kardashian treated us to a new image of her very famous bare derrière on Instagram, hashtagging it #secretproject and tagging esteemed fashion photographers Mert Alas and Marcus Piggott.

#secretproject ✨coming soon @mertalas @macpiggott #mertandmarcus

A photo posted by Kim Kardashian West (@kimkardashian) on

Now, this isn't the first time Kim has teased a secret project on social media. It's also certainly not the first time she's promoted a project involving her bare butt. But what's interesting about this particular photo is that Kim's rear isn't the sole focus of the image — far from it, in fact.

Consider the artfully unmade bed. The fact that the bed on which the reality star's perky posterior is perched occupies roughly half of the frame. (Clearly, the bed, and not Kim's sexy self, is the intended subject of this photo.) Finally, note that the other half of said bed is just out of the frame, and might well be occupied by a still-sleeping Kanye, whose own slumber remains blessedly undisturbed thanks to the mattress's advanced motion-transfer technology. All of this begs the question: Is Kim's new beautifully-photographed project — wait for it — a Tempur-Pedic campaign?

The signs are all there, people. There are even pillows involved:

GUESS WHO #secretproject coming soon ' #mertandmarcus

A photo posted by mertalas (@mertalas) on