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Are Fake Pimples the Latest Runway Makeup Trend?

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The unattainable, barely-there makeup look got a rather literal reinterpretation today when the trend hit the runways at Milan Men’s Fashion Week. That’s right, dewey-skinned models are out, and pimply acne-ridden faces are in — well, sort of.

When the Malaysian designer Moto Guo showcased his debut runway collection during Pitti Uomo on Monday, he had makeup artists cover his models’s fresh faces in all sorts of pustules, zits, and blemishes, GQ reports. The end results ranged from bright red problem spots to full-fledged Accutane-ready rashes.

The awkwardness didn’t stop there. Models were also given disheveled, mousy hairstyles to go with their whimsical, childlike clothing. Highlights from the collection, dubbed “Picnic in the Society,” included childlike pussy bows and bibs, oversized tweed trousers, and embroidered sweaters.

Photo: Getty Images/Victor Boyko
Photo: Getty Images/Victor Boyko

In all honestly, the true trend here isn’t the makeup, it’s the nerdy-chic collection Guo sent down the runway. That quirky weirdness is back “in” at the moment in fashion, thanks to Italian designers like Gucci’s Alessandro Michele and Miuccia Prada at Miu Miu and Prada.

Fake blemishes probably won’t be the next big makeup trend of 2016, any more so than the fake freckles and braces of seasons past. But Guo’s show was definitely a playful (albeit painful) reminder of what it was like to be young.