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It was only a matter of time before fast fashion houses tried to capitalize off the success of popular celebrity tour merch. Case in point: Forever 21’s blatant $32 knock offs of Kanye West’s beloved “The Life of Pablo” T-shirts.
Even though Forever 21 has become a repeat offender at ripping off independent artists, the fast fashion brand didn’t actually “design” or produce the short-sleeve crewneck tees that have popped up on the men’s section of its website. The Los Angeles-based clothing label Simon de Cyrene for the World did — hence the label’s name splayed across the back in the same Old English font as West’s.
SDC’s website describes the brand’s wares as affordable luxury clothing made accessible to the majority. But making West’s $45 originals available for $34 isn’t exactly drawing in that many more masses.
No word from Kanye (or Kanye’s Twitter) on whether or not he’s been made aware of Forever 21’s latest offerings. But, honestly, he probably doesn’t even care. The rapper reportedly sold $1 million worth of merchandise at his TLOP pop-up in New York City back in March and famously allowed a 17-year-old kid to sell his fake Yeezy merchandise alongside the real versions.