Superga’s New ‘Collab’ with Target is the Same Sneakers, but Cheaper

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Is it really a collaboration if a brand takes one of their classic items, and makes it for a chain store, but cheaper? That appears to be what's going on with Target's latest designer collection, made in partnership with Superga. The line features a nearly identical version of the Italian company's iconic white sneaker for less than half the price of the original shoe. (Hey, we're not complaining — we'll take it.)

Compare the Superga x Target white canvas sneakers (which hit Target's website today) and the Superga 2750 Cotu Classic sneaker below. Can you tell which is which?

The $29.99 Target shoe is on the left and the classic, $65 Superga sneaker is on the right. The sole and stitching are ever so slightly different, and perhaps the Target version looks a bit more Keds-like, but other than that the shoes are pretty much carbon copies. For those of you who have trouble keeping white sneakers clean, take the chance to score a fresh pair for much less.

While the shoes aren't slated to hit stores until Sunday, June 26, you can shop the full Superga for Target collection — which includes additional styles and colors like high-tops ($34.99) and an American flag print ($29.99) — on Target's website right now.