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Store buyers have a finger on the pulse of fashion like no one else. It’s their job to know what we want to wear, what we should be wearing, and what we’ll want to wear next. They keep a close eye on the current trends while always looking out for emerging ones, and this knowledge informs the clothing that hit the racks each season. So if you want to stay up on the next big thing, discover up-and-coming labels, or just generally know what’s going to be cool next season before anyone else, why not go straight to the source?
We did a little social media stalking to find the Instagram accounts for buyers and shop owners at several of our favorite stores and indie boutiques. From the associate buyer for Brooklyn cool-girl favorite Bird to the buying director of Opening Ceremony, you’re going to want to hit follow on these accounts immediately!
Brooklyn’s Bird stocks a great combination of the designers you want to wear plus new discoveries, and associate buyer Catherine Lerer Anderson's feed is a beautiful mix of two, as well.
The Webster is known as one of Miami's best shopping destinations; buying Director Clara Cornet's Instagram feed is as art and design focused as the Miami fashion scene.
The creative director and buyer behind one of the world's original concept shops, Colette in Paris, posts everything from runway shots to very cool art.
Sarah Donaldson, blogger and buyer for yet-to-be-launched shop The Undone, has more than just chic outfit inspiration (thought she's got that in spades) — she's got the whole lifestyle down.
Fine jewelry buyer for luxe e-commerce retailer Net-A-Porter Sophie Quy’s feed features almost more bling than we can handle.
Of course Heather Wojner — founder and buyer at Bona Drag, one of our favorite indie shops for cool-girl taste that veers retro — has a great, vintage-feeling feed.
Candace Fragis, buying and merchandising director at Farfetch (and former senior buyer at Net-A-Porter), will let you know what's coming next.
As head womenswear buyer of Opening Ceremony, Carol Song travels the globe in search of cool brands. Her feed features travel pics, labels she’s into (and as a bonus, lots of pics of her adorable dog).
VP of global buying Sarah Rutson is the best account to follow for hints on what to wear (plus pretty photos of flowers and homemade dinners).
Alix Rutsey, a buyer at chic online shop Ssense, has attainable outfit inspiration for days.
Moda Operandi is the place to go for straight from the runway fashions, so of course the buyer of designer ready-to-wear has great runway snaps.
Follow Stavros Karelis, founder and buying director of cutting edge London fashion boutique Machine A, for amazing behind-the-scenes images plus some serious menswear inspiration.
Owner of Bedstuy coffee shop-slash-concept store Sincerely Tommy, Kai Avent-deLeon has amazing personal style and frequently spotlights items you can find in her store. Warning: Her travel photos will make you want to jump on a plane.
Fashion insider — and now VP, creative and fashion director of Dallas-based Forty Five Ten — Taylor Tomasi Hill has all the runway shots, personal style inspiration, and beyond cute baby pictures you'd ever need.
As part of her role as VP of creative projects for Nordstrom, Olivia Kim runs the buying for Space, Nordstrom’s in-store boutique for emerging designers. Check out her feed for snaps of cool brands plus enviable travel photos.