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If Apple spokesperson Taylor Swift can't get you to ditch Spotify and sign up for Apple Music, can Alexander Wang and a bunch of other fashion designers?
Today, Apple announced that it's launching a fashion curator program for its streaming service, which will spotlight one designer each month with custom curated playlists, custom art, and editorial content. Naturally, Wang is the first up, seeing how he's known both for collaborating with musicians and for throwing insane parties. In fact, the video announcing Wang's collaboration with Apple Music envisions his nightmare party planning scenario.
Right now, there are three playlists from Wang on Apple Music Fashion devoted to three moods: "chill," "hype," and "vibe." It's a mix of Rihanna, A$AP Ferg, Skrillex, Diplo and many more, with tunes that were played on the brand's runway and on Wang's personal Coachella party bus.
Wang's mix will live on after June is over. According to a press release, after each featured month, each designer will roll out their official curator profile on Apple Music so you can keep following their music picks.
Designers putting together playlists is nothing new, of course. (Maison Kitsune and Rodarte playlists spring to mind). Any designer who wants to share a playlist has had plenty of platforms at their fingertips to use to create mixes, from Soundcloud to 8tracks to Spotify. But maybe Apple is onto something by putting it all together in one spot, perfect for when you're in search of new music pre-approved by creative people.
Once again, Apple's turning to fashion to earn some cool points.