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American Apparel is the latest to take an ironic stab at Donald Trump's "Make America Great Again" slogan with its latest Gay Pride collection. The retailer teamed up with the Human Rights Campaign and the Ally Coalition on its "Make America Gay Again" campaign, available online and in stores across the country today.
The campaign launched along with personal stories and videos on the American Apparel website to educate audiences and increase acceptance. The company, which has long promoted equality with its "Legalize Gay" collections, is donating 30% of the sales from the new limited-edition T-shirts and tanks emblazoned with the slogan to supporting the Equality Act and the fight to end discrimination against the LGBTQ community.
Prices range from $30 for a rainbow American flag tee to $24 for a tote. There's even a red hat, meant to imitate the ones Trump has become synonymous with over the past few months, with the slogan for $26.
American Apparel isn't the only one mocking Trump's hat. A woman received death threats for creating her own version with the slogan "America Was Never Great" just last month, and the Washington Post even has its own Trump hat generator.
You can shop the "Make America Gay Again" collection at American Apparel today in stores or online here.