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The thirst for Yeezys is real. That's why, when Adidas announced on Wednesday that Saturday's upcoming Yeezy Boost 750 drop would actually require shoppers to pre-register on the Adidas Confirmed app, the sneakers went fast.
In fact, the shoes were all reserved in a minute.
#adidasConfirmed update: Reservations for #YEEZYBOOST 750 open in 5 minutes in all participating U.S. cities. pic.twitter.com/DrOPbPxu7U
— adidas Originals (@adidasoriginals) June 8, 2016
Literally — from 4:00 p.m. to 4:01 p.m.
#adidasConfirmed update: Reservations for #YEEZYBOOST 750 are closed. Available June 11th at select retailers & https://t.co/pCRv2YlR0t
— adidas Originals (@adidasoriginals) June 8, 2016
Which left plenty of shoppers despairing on Twitter.
SON ITS GONE IN 13 SECONDS pic.twitter.com/m2LHoTpa9Z
— Joe Berg (@JoeBleedsBlue) June 8, 2016
Luckily, Kim Kardashian West to the rescue!
What size shoe are u? I showed Kanye your tweets & he wants u to have a pair @mosedeph can't have them & you don't https://t.co/8GzGV1rsj9
— Kim Kardashian West (@KimKardashian) June 8, 2016
She wasn't kidding. In fact, she was willing to give the desperate fan Kanye's own shoes — as in, a pair he personally owns.
bad news is we don't have any more 12's but the good news is that's Kanye's size so he said u can have one of his. https://t.co/9bMgqSeWUX
— Kim Kardashian West (@KimKardashian) June 8, 2016
This isn't actually Kim's first time engaging so generously with Yeezy fans. Just last week, she tweeted at another fan offering him the hookup:
so fucking gorgeous. i need to not take an L for once & get lucky with these pic.twitter.com/Al3J7YwcI5
— mohamad m. ali (@moesdeph) June 3, 2016
Well today might be your lucky day... What size are you? https://t.co/Go8W29FKz5
— Kim Kardashian West (@KimKardashian) June 3, 2016
@KimKardashian im a size 9.5/10, i love you
— mohamad m. ali (@moesdeph) June 3, 2016
Is the very hyped — and very limited — cycle of Yeezy shoe drops more than a little aggravating? Sure. But is the fact that the Kardashian-West family actually recognizes the #struggle and is offering up some of their own stash encouraging? Surprisingly, yeah.
TBD on whether Saturday's actual Yeezy Boost 750 drop will bring more surprises from Kim. Might as well keep watching Twitter.