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Ivy Park Unveils a New Summer Collection Today

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When Beyoncé unveiled her top-secret activewear collection Ivy Park in April, she launched with over 100 items.

Today, for the first time since the launch, Ivy Park is rolling out new pieces and everything is under $60, from leggings to ribbed tank tops. It's all dancewear-inspired, so there's lots of opportunity for layering cropped sweatshirts and hoodie tank tops (see the Instagram video below for inspiration).

Coincidentally, e-commerce analytics firm Slice Intelligence just analyzed data from its panel of over 4 million shoppers with some interesting conclusions drawn from Ivy Park's launch. The results show just how motivated the Beyhive is to get out and shop Beyoncé's merch:

  • 40% of online Ivy Park buyers have also also purchased her music, and a quarter of these fans own her newest album, Lemonade.
  • They're all in with music streaming service Tidal too: 11% of Ivy Park buyers also subscribed to Tidal, versus 0.6% of the total online population.
  • When Ivy Park launched at Nordstrom, it was the top-selling brand at the department store that week.
  • Ivy Park shoppers are spending an average of $129 per order, according to Slice, and they're mostly buying pants and leggings.
  • Following pants, the most popular categories are tees and tank tops — not so much bodysuits, which only made up 1.9% of purchases. (Looks like bodysuits are more suited for pop superstars like Bey herself than the average gymgoer).

The summer collection will be available in-store and online starting today at Topshop, Nordstrom, Net-A-Porter, and more retailers. Check out the full collection in the gallery above.