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Today, for the first time since the launch, Ivy Park is rolling out new pieces and everything is under $60, from leggings to ribbed tank tops. It's all dancewear-inspired, so there's lots of opportunity for layering cropped sweatshirts and hoodie tank tops (see the Instagram video below for inspiration).
Coincidentally, e-commerce analytics firm Slice Intelligence just analyzed data from its panel of over 4 million shoppers with some interesting conclusions drawn from Ivy Park's launch. The results show just how motivated the Beyhive is to get out and shop Beyoncé's merch:
- 40% of online Ivy Park buyers have also also purchased her music, and a quarter of these fans own her newest album, Lemonade.
- They're all in with music streaming service Tidal too: 11% of Ivy Park buyers also subscribed to Tidal, versus 0.6% of the total online population.
- When Ivy Park launched at Nordstrom, it was the top-selling brand at the department store that week.
- Ivy Park shoppers are spending an average of $129 per order, according to Slice, and they're mostly buying pants and leggings.
- Following pants, the most popular categories are tees and tank tops — not so much bodysuits, which only made up 1.9% of purchases. (Looks like bodysuits are more suited for pop superstars like Bey herself than the average gymgoer).