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Scott "Lord" Disick, a famous young adult book cover model, does not use Instagram like you or I do. For when Scott Disick opens Instagram, he doesn’t see memes, nor bird’s-eye views of latte art, nor strangers asking him to "turn on notifications." All he sees are fancy houses.
Like, literally. After his posts this morning of a trip to Israel included captions like "Hashem is everywhere" and "Blessings on blessings on blessings on blessings" invited a closer look at the Lord’s Instagram presence, one intrepid Racked editor noticed that while Disick has more than 17 million followers, he follows but a mere 15 accounts himself. Furthermore, none of them belong to Kardashians. Instead, all 15 of the Instagram accounts that Scott Disick follows are home décor-related.
They are as follows: architectural publications (Elle Decor, Architectural Digest, Boston Design Guide, Home Adore), architecture firms ( Peter Pennoyer Architects, Patrick Ahearn Architects), interior designers (Victoria Hagan Interiors, In and Out Decor), design stores (1st Dibs), and good ol’-fashioned inspirational accounts (Luxury Living, Design and Live, A Designer’s Mind, Interior Design Homes). There’s also a couple of wildcards, notably still design-related: Le Royal Monceau, a five-star hotel in Paris, which intersperses pictures of fancy houses with fancy cars, and Calabasas Luxury Motorcars, which is exactly what it sounds like.
Perhaps this intense, single-focused curation is the secret to Instagram, and maybe even happiness in general. But Scott — in the meantime, may we humbly suggest another design account to follow?