Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Did you know that Supreme has made calculators? How about crowbars or meditation balls?
The label that launched as a skate brand catering to the downtown New York scene in 1994 has grown into the world's most influential streetwear brand, with shops sprinkled across the globe and a notoriously rabid fan base. But it didn't get there with clothing and sneakers alone.
Starting with backpacks and skate decks in the early '90s, Supreme has branched out from accessories to make products of all kinds, from fuzzy children's toys to bicycles. In recent years, the list has expanded exponentially to include things like basketballs, beach towels, bolt cutters, flashlights, calculators, and even Italian-made ceramic trays.
Many of these products are co-branded items made in collaboration with big names like Spalding, Mag-Lite, or The North Face; some are produced by the brand itself. But all of them prove that Supreme isn't just a skate or streetwear brand, it's a lifestyle you can rep at all times if you're willing to wait in line, from the office (with your Supreme branded calculator) to a campsite (with your Supreme branded sleeping bag, lantern, and folding camp chairs).
And most importantly, Supreme is a logo. Slap that red box symbol on anything, from a pair of Air Jordan sneakers to a $20 box of tea tree oil toothpicks, and loyalists will line up in droves to buy it — and in buying it, join the lifestyle.
Check out some of the more interesting Supreme products that have nothing to do with clothes or skateboarding in the gallery above. Dive deeper into the brand in our feature, Reign, Supreme.