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Is Reformation Deliberately Choosing Models That Look Like Famous People?


Photo: Reformation

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In a world in which everyone from beloved Olympic swimmers to potential First Ladies lie to us and nothing is as it seems, we can at least be certain of one irrefutable truth: Reformation, the culty, eco-conscious brand beloved by Taylor Swift and your hottest friend, absolutely, definitely, 100% chooses its models based on how much they look like particular famous people.

Like all great realizations, this one came to me via Gchat. When a friend messaged to ask whether she should buy the Mina dress, I found myself fixating not on the dress (which is perfectly lovely!), but instead on how suspiciously the model wearing it looked like Minka Kelly, which then reminded me how much Minka Kelly looks like Leighton Meester, which of course then sidetracked me into remembering the movie The Roommate existed and is based around this exact premise. But this model did not look like Leighton Meester, she looked specifically like Minka.


I mean, there literally could be sequel to The Roommate called something like The Roommate 2: We Moved Into a Three-Bedroom and Oh No the New Roommate Looks Exactly Like Us Too!!! using this exact model.

Beyond that, however, this prompted an even deeper dive into the visuals of Ref's e-commerce site, the results of which I have now distilled into a game entitled "Reformation model or famous person?"

Let’s play!

Is this a Reformation model, or is it Swift squadmember Martha Hunt?

Is this a Reformation model, or is it future benevolent dictator of Generation Z Bella Thorne?

Is this a Reformation model, or is Joan Jett's hair twin Carly Rae Jepsen?

Is this a Reformation model, or is it third-most fashion-y Olsen Elizabeth Olsen?

Is this a Reformation model, or is it only person in the world whom Bradley Cooper has made cry Irina Shayk?

Is this a Reformation model, or is it "How come it’s okay when her boobs are out but when I do it my roommates get weirded out" Emily Ratajkowski?

Is this a Reformation model, or is it former aspiring pop punk artist Brie Larson?

There’s really no way of knowing!