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The merchandising at H&M makes it pretty clear what the “good stuff” is; while stretchy tanks and dresses are relegated to the far-off corners, and non-fashion denim is tucked away inside shelves, the collection pieces are arranged quite differently — think heavy spotlights and dead-center displays.
The fall lookbook for those pieces landed this week, and according to the release, the budget-friendly behemoth is aiming to “reclaim the word ladylike” through a combo of inherently feminine pieces and a crew of bad-ass campaign stars, like models Hari Nef and Adwoa Aboah.
The collection is stacked with bold pinstripes, oversized knits, and the season’s biggest silhouettes, like statement sleeves and midi-length skirts. Below, our four favorite looks that you can shop online and in stores right now.