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What to Buy at H&M Right Now

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The merchandising at H&M makes it pretty clear what the “good stuff” is; while stretchy tanks and dresses are relegated to the far-off corners, and non-fashion denim is tucked away inside shelves, the collection pieces are arranged quite differently — think heavy spotlights and dead-center displays.

The fall lookbook for those pieces landed this week, and according to the release, the budget-friendly behemoth is aiming to “reclaim the word ladylike” through a combo of inherently feminine pieces and a crew of bad-ass campaign stars, like models Hari Nef and Adwoa Aboah.

The collection is stacked with bold pinstripes, oversized knits, and the season’s biggest silhouettes, like statement sleeves and midi-length skirts. Below, our four favorite looks that you can shop online and in stores right now.


Left: blouse, $14.99; suit joggers, $29.99. Right: turtleneck, $19.99; skirt, $49.99; leather boots, $249; bucket bag/backpack, $34.99.

Left: dress, $19.99; cap, $12.99. Right: turtleneck, $9.99; pants, $24.99; coat, $149.