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Whitney Mitchell strikes a pose against a colorful house as a backdrop. Photo: Whitney Mitchell

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The Ultimate Guide to Shopping in New Orleans

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

From the Southern charm and hospitality of its residents to the flourishing art, music, and food scenes, there’s a lot to love about the city of New Orleans. And despite its reputation for late drunken nights on Bourbon Street, the city situated along the Mississippi River is so much more than that.

It’s not a fashion capital, per se, but New Orleans is well on its way to adding "prime shopping destination" to its long list of tourist attractions. (And we’re not talking about those souvenir tourist traps, either.)

We’ve rounded up a guide that showcases the best retail that the Crescent City has to offer, from an up-and-coming brand making a name for the Big Easy to the coolest boutiques you really shouldn’t miss.

If you’ve ever found yourself here, then you already know that New Orleans isn’t quite like any place else — and its vibrant style is inimitable.

Krewe du Optic Glasses Wall Photo: Whitney Mitchell

The Eyewear Brand Changing the Way We See Southern Fashion

How Krewe du Optic, the first-ever Louisiana-based brand nominated for a CFDA/Vogue Fashion Fund award, became a celebrity favorite — without leaving New Orleans. Read the story

French Quarter Car Photo: Whitney Mitchell

What is New Orleans Style?

A visual meditation on place and personal expression by Whitney Mitchell, a photographer and New Orleans resident. See the photos

Freda New Orleans Photo: Whitney Mitchell

Where to Shop in New Orleans

Over the past couple of years, the city has (somewhat surprisingly) become a prime shopping destination — if you know where to look. See the map

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