Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

MLK Day Sales Are Not a Thing

Dr. King’s birthday isn’t a shopping holiday, so don’t make it one.

A shot of someone standing near an engraving of “I Have a Dream” and Martin Luther King Jr.’s name Photo: Margarita Sonnenberg/EyeEm/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Martin Luther King Jr. Day is on Monday, January 16th, and we’ve already received a handful of pitches here at Racked specifically for MLK Day sales. Not just regular sales, not just weekend sales, but MLK Day sales. It shouldn’t need to be said, but MLK Day sales are not a thing.

All national holidays do not need fake retail holidays to accompany them, particularly ones that honor the life and work of a leader of the Civil Rights Movement. Using Dr. King’s birthday and the federal holiday dedicated to him to sell things is opportunistic in a really gross way, and you certainly won’t see us positioning our typical weekend sales roundup on Facebook as “great places to spend your $$$ on #MLKDay!!”

Brands, stores, websites, and publicists: Please don’t do this either.