Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Martin Luther King Jr. Day is on Monday, January 16th, and we’ve already received a handful of pitches here at Racked specifically for MLK Day sales. Not just regular sales, not just weekend sales, but MLK Day sales. It shouldn’t need to be said, but MLK Day sales are not a thing.
All national holidays do not need fake retail holidays to accompany them, particularly ones that honor the life and work of a leader of the Civil Rights Movement. Using Dr. King’s birthday and the federal holiday dedicated to him to sell things is opportunistic in a really gross way, and you certainly won’t see us positioning our typical weekend sales roundup on Facebook as “great places to spend your $$$ on #MLKDay!!”
Brands, stores, websites, and publicists: Please don’t do this either.