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Louis Vuitton’s rumored collaboration with cult New York City streetwear brand Supreme is official. Today’s Louis Vuitton fall/winter 2017 show included models toting small leather goods, bags, a baseball jersey, and a jacket printed with a jumble of LV monograms and the Supreme logo.
Luke Leitch, who does many of the men’s runway reviews for Vogue’s website, reports that the smaller leather goods will sell for 200 to 300 euros (roughly $212 to $318) while bags and backpacks will retail for 1,500 to 3,000 euros (roughly $1,590 to $3,180). While the price of the bags may be way out of Supreme’s typical price range, it’s not anything out of the norm for a Louis Vuitton customer.
The official collab includes six handbag styles — a backpack, a holdall, a messenger bag, and a fanny pack are in there — that feel more Supreme than Louis Vuitton.
You have these bright red bags with the Supreme logo and then a small Louis Vuitton mark in the bottom right corner.
Other pieces, like the baseball jersey, trunk, and phone case, are more diplomatic and give equal billing to the two brands.
Baseball jersey + Louis monogram + Supreme = ????? pic.twitter.com/JqeIzqoyrL— Alexandra Mondalek (@amondalek) January 19, 2017
Skate decks, hats, bats, gloves, a T-shirt, and belts also got reworked by the two brands.
Supreme also shared great shots of the collaborative jacket and a pair of sneakers.
Louis Vuitton men’s artistic director Kim Jones praised Supreme in an interview with WWD: “You can’t have the conversation of New York men’s wear without Supreme right now, because it’s such a massive global phenomenon.” He also noted that Marc Jacobs already introduced pop elements to Louis Vuitton by collaborating with graffiti artist Stephen Sprouse (although we’d argue roots of this collaboration really go back to Supreme using the LV monogram without the brand’s permission 17 years ago, but we’re splitting hairs).
Jones also referenced that unsanctioned collab subtly: “We thought it was quite nice to do it properly.”
While streetwear and capital-F Fashion have been colliding for a long time, this might be the purest incarnation of the two, at least in concept. Two superpowers coming together to co-brand a bunch of pieces that are going to sell out instantly. It was Kanye’s creative director and Off-White designer Virgil Abloh who told GQ, “Supreme is my Louis Vuitton.”