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London’s Coolest Store Is Filled With Brands You’ve Never Heard Of

And a bunch you probably already love/want desperately.

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a store that looks like a spaceship Photo: LN-CC

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As part of our new series on the best stores in the world, Mijia Zhang, designer of New York–based knitwear line PH5, shares one of her favorite places to shop.

My favorite store hands down is LN-CC in London. It's the coolest store I've ever been to. It's a concept shop combining men’s and women’s clothing, music, books, and a bar. I like it because it's hidden and artsy — I had to make an appointment with them before I went. Every time you visit, you feel as if you are in a gallery. They change their installations four times a year and treat clothes as part of the art installations. When it's time to change the installation, the store closes down for a significant amount of time.

I first got to know LN-CC as an online shop when I was studying in New York. When I moved to London to work for Christopher Kane, I found out that it was literally next door to my office. It's safe to say that I spent a lot of my salary on their drinks. — Mijia Zhang

The Basement, 18-24 Shacklewell Lane
Dalston, London

Clothes hanging in a gallery-like space

If you can’t visit in person, LN-CC’s online shop ships to the US — and it’s currently running a pretty great sale. Check out a few of our picks below to get a sense of what’s in store for you at the shop.