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American Apparel Is Milking This Goodbye for All It’s Worth

“Shop Now (Or Never).”

A row of hangers with silver tops on them.
Shiny, shiny American Apparel merchandise.
Photo: Justin Sullivan/Getty Images

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Before you begin reading, please hit play on the below video:

American Apparel, the embattled maker of super soft hoodies, super sexy bodysuits, and alcohol-hazed college dreams, isn’t long for this world. After filing for bankruptcy, and then filing for bankruptcy again, it sold to Gildan Activewear earlier this month. Whatever form it takes under its new Canadian ownership, the American-made brand won’t be what it once was.

To publicize the huge 40% off sale it has going on, American Apparel has been pouring one out for itself with a marketing celebration of its classics on its newsletters, social media channels, and website. The F497 Hoodie. The Easy Jean. The Disco Pants. The brand is shouting out all its greatest hits, one by one.

A disproportionate number of Racked staff members greeted American Apparel’s bankruptcy with personal heartache — I’d hazard that a lot of people feel this way — and American Apparel clearly knows it.

Let’s take a look at American Apparel’s farewell to itself, and feel free to sing along with us.

I KNOW WHOOO III WANT TO TAKE ME HOMEEE.

Unisex and 40% Off Use code: TAKE40 #AmericanApparel #AAbasics

A photo posted by American Apparel (@americanapparelusa) on

IIIII KNOOOW WHOOO I WANT TO TAKE ME HOMEEE.

The one and only, now at 40% Off with code: TAKE40

A photo posted by American Apparel (@americanapparelusa) on

I KNOWWWW WHOOOO I WANT TO TAKE ME HOME.

Stock-up on your favorites! Use code: TAKE40

A photo posted by American Apparel (@americanapparelusa) on

TAKE ME HOOOOOOOOOOMEE.

But not everyone is feeling so sentimental about American Apparel’s farewells. To quote one Twitter user:

Fair. However.

I KNOW WHO I WANT TO TAKE ME HOME. I KNOW WHO I WANT TO TAKE ME HOME. I KNOW WHO I WANT TO TAKE ME HOME. TAKE ME HO OOOOOOOO OOOOOME.