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A wardrobe update seems to be among the most common New Year’s resolutions — because sure, your new-found attitude deserves a new look, too — but considering how overwhelming and (wildly!) expensive a complete closet overhaul can be, “out with the old and in with the new” is a lot easier said than done.
Still, a new look can be reaffirming, and the good news is you don’t have to totally start from scratch. The trick here is to invest in a handful of statement pieces (i.e. those prominent, unique, stand-on-its-own types) to swap in and mix into your already existing wardrobe. For these, look no further than The Frankie Shop.
The physical boutique has been the best-kept secret of New York City’s Lower East Side since 2014, a go-to for laid-back, no-fuss clothes that still feel stylish. “We can call it understated chic,” Gaelle Drevet, founder of The Frankie Shop, says of the brand’s aesthetic. “Your everyday, effortless wardrobe with the occasional twist for flair.” Here, you can think knits over embellishments and roomy trousers over skinny jeans.
The shop just launched its e-commerce site over Thanksgiving weekend after increasingly high demand, jumping on the backs of the biggest Black Friday and Cyber Monday online sales to date. During that three-day period, a number of items — like this pink faux fur coat — would sell out after having just been restocked, a trend that still occurs today.
Drevet credits much of the buzz to the shop’s Instagram account: a collage of inventory shots, customer photos, and mood board-like snippets of architecture, flowers, and art. “We really treat our Instagram like a magazine,” she shares. Before the site’s launch, the account had garnered global attention with more than 25,000 followers on the platform; not even two months later, that number has reached nearly 37,000.
On The Frankie Shop’s site, you’ll find a pretty wide range from the brand’s in-house line, primarily priced between $60 and $300, with bigger, more involved clothing — like this long, oversized faux fur coat — reaching upwards of $400. Similar to the physical shop, customers can also pick through a curated selection of merchandise from a handful of under-the-radar designers like Copenhagen's Just Female and popular brands like Rachel Comey and Rodebjer.
Whether you’re looking for just the right top to liven up those black skinny jeans you still intend to wear for the majority of the week or just want a couple of easy-to-wear dresses to throw into the rotation, you’ll find them at The Frankie Shop. Below, a few of our favorite pieces available now.
Frankie Olive Angora Sweater, $129
Ganni Wilkinson Trousers, $165
Frankie Green Fuzzy Coat, $260
Frankie Shearling Varsity Top, $132
Rodebjer Calvert Dress, $455
Fay Andrada Lasso Cuff, $195
Frankie Pink Faux Fur Coat, $250
Frankie Pyramid Bag, $119
Frankie Raw Edge Cropped Jean, $110
Frankie Turtleneck Knit Dress, $175