Reformation Just Launched a More Affordable Sister Line

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Since the brand launched in 2009, Reformation has made it crystal clear that sustainability and ethical production have been at the core of its mission. Now the ubiquitous cool-girl brand is taking its message a step further with the launch of Reformation Jeans — a new sister line of denim and basics hyper-focused not only on sustainability, but affordability, too.

“My biggest dream is to bring sustainable fashion to everyone,” says Reformation founder Yael Aflalo in a press release. “This year, we decided to tackle the worst polluting type of clothing that we buy all the time — denim. We also wanted to create more affordable prices to reach more people. So, we mashed it together and voilà.”

For a lot of people (myself included!), the affordability element might be the more exciting part. With prices ranging between $28 and $148, the jeans line will be way easier on the wallet than the main line that generally runs between $60 and $300, with most pieces over $100.

The debut collection, now available for pre-order, includes 11 styles of jeans in 14 washes, along with a number of different tops and T-shirts, plus a few dresses. It’s all simple, easy stuff that — unlike your average backless-and-plunging-neckline Ref top — you can wear with a bra and throw in the wash.

While you could already find a selection of denim from Reformation before today, the 46-piece Reformation Jeans line is the brand’s first full collection of sustainable denim, after years of testing and searching for the most eco-friendly solutions. Each pair is made with either 100 percent recycled materials, deadstock fabrics, or sustainably sourced fibers.

“450 million pairs of jeans are sold in the United States each year,” says Aflalo. “To make denim fabric for a single pair, a crazy amount of water is needed — 1,500 gallons, on average. One Ref Jean saves 1,468 gallons of water compared to a conventional pair, and we’re working on making them even better.”

And Ref isn’t wasting any time doing that. To completely neutralize its footprint, Reformation is launching The Wet Program, which will donate 1,000 gallons of credits to the Nation Forest Foundation’s clean water projects for every pair of Reformation Jeans sold.

You can pre-order the collection now here, or wait to get that instant gratification on October 23rd, when you’ll be able to buy the Reformation Jeans line online and at all Reformation stores. Check out some of our favorites below.

Bridgette Top, $48

Roberts Dress, $78

Winona Mid Slim Jeans, $128

Joplin Relaxed Tee, $38

Wendall Dress, $98

Roper Jean, $128

Elsie Top, $58

Brooke High Straight Jean, $128