Everything You Need to Know About Sephora’s New ColourPop Collaboration

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

ColourPop, the three-year-old indie makeup brand that went viral on Instagram, had previously only been sold on its own website. But a few months ago, the brand announced that it would begin selling products at Sephora; the launch goes live today.

ColourPop landing in Sephora is a pretty big deal. A representative from Ulta noted last year that she had started a conversation with the makeup brand but that it wasn’t ready to go to a retailer. Laura Nelson, one of ColourPop’s co-founders, told Racked a few months ago that she still wasn’t considering wholesaling. “We’re really enjoying the freedom that comes with being an e-commerce brand and really setting our own pace, our own launch schedules.”

Looks like she had a change of heart, which will make a lot of Sephora customers very happy. Artemis Patrick, Sephora’s senior vice president of merchandising, said in a press release that ColourPop has been one of Sephora customers’ most requested brands.

The catch here is that you won’t be able to buy ColourPop’s extremely inexpensive core products — for example, a matte liquid lipstick that costs $6 — individually at Sephora, with the exception of three shades of the brand’s $5 Super Shock Shadows. Instead, ColourPop came up with seven limited-edition exclusive sets, which you can buy at 50 Sephora stores and Sephora.com today and on ColourPop.com starting November 9th. It appears to be a test run to see how the brand will do there. Check them all out below.

Golden State Of Mind Shadow Palette, $26: Seen in the top image on this page, this eyeshadow palette features 15 super-pigmented glitter eyeshadows, inspired by ColourPop’s home state of California.

Feelin' Fine Lip Gloss Trio, $18: This lip gloss set is made up of three glosses: warm pink with pink glitter, bronze with violet glitter, and gold beige with pink glitter.

Semi Precious Shadow Palette, $26: This eyeshadow palette includes eight metallic eyeshadows inspired by “stars and celestial lights.”

Legit AF Highlighter Set, $24: This set features three of ColourPop’s signature bouncy-textured highlighters in a golden champagne with gold pearl, opalescent pearl with pink and violet glitter, and silver champagne.

Amber Crystal Collection Bundle, $20: This set includes a lip balm and liquid highlighter, which contains crushed amber, as well as a makeup setting spray.

Polite AF Super Shock Shadow Collection, $30: This is the first product that ColourPop launched with, and this set includes six neutral shades.

You’re a Gem Lip Trio, $18: This set of three lip products includes one gloss and two Ultra Satin liquid lipsticks, which are less intense versions of full-on matte liquid lipsticks.