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ColourPop, the three-year-old indie makeup brand that went viral on Instagram, had previously only been sold on its own website. But a few months ago, the brand announced that it would begin selling products at Sephora; the launch goes live today.
ColourPop landing in Sephora is a pretty big deal. A representative from Ulta noted last year that she had started a conversation with the makeup brand but that it wasn’t ready to go to a retailer. Laura Nelson, one of ColourPop’s co-founders, told Racked a few months ago that she still wasn’t considering wholesaling. “We’re really enjoying the freedom that comes with being an e-commerce brand and really setting our own pace, our own launch schedules.”
Looks like she had a change of heart, which will make a lot of Sephora customers very happy. Artemis Patrick, Sephora’s senior vice president of merchandising, said in a press release that ColourPop has been one of Sephora customers’ most requested brands.
The catch here is that you won’t be able to buy ColourPop’s extremely inexpensive core products — for example, a matte liquid lipstick that costs $6 — individually at Sephora, with the exception of three shades of the brand’s $5 Super Shock Shadows. Instead, ColourPop came up with seven limited-edition exclusive sets, which you can buy at 50 Sephora stores and Sephora.com today and on ColourPop.com starting November 9th. It appears to be a test run to see how the brand will do there. Check them all out below.
Golden State Of Mind Shadow Palette, $26: Seen in the top image on this page, this eyeshadow palette features 15 super-pigmented glitter eyeshadows, inspired by ColourPop’s home state of California.
Feelin' Fine Lip Gloss Trio, $18: This lip gloss set is made up of three glosses: warm pink with pink glitter, bronze with violet glitter, and gold beige with pink glitter.
Semi Precious Shadow Palette, $26: This eyeshadow palette includes eight metallic eyeshadows inspired by “stars and celestial lights.”
Legit AF Highlighter Set, $24: This set features three of ColourPop’s signature bouncy-textured highlighters in a golden champagne with gold pearl, opalescent pearl with pink and violet glitter, and silver champagne.
Amber Crystal Collection Bundle, $20: This set includes a lip balm and liquid highlighter, which contains crushed amber, as well as a makeup setting spray.
Polite AF Super Shock Shadow Collection, $30: This is the first product that ColourPop launched with, and this set includes six neutral shades.