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Lingerie Sales to Hit Up This Black Friday

No one should pay full-price for underwear.

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Two girls in lingerie Photo: Lonely Lingerie

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One of the best things about the Black Friday deluge is that you can score deals on certain things that rarely go on sale, like specialty beauty products (um, hello, Sephora deals), running sneakers, or — my personal favorite — fancy lingerie. It’s also a great time to scoop up things you really need but hate paying full-price for, like non-fancy bras and underwear.

To help you find both in one place, we’ve gathered together all the best lingeries sales happening from now through next week. No surprise here: There are quite a few. (Stay tuned for more specific picks as these sales go live!)


Anya Lust: From Black Friday through Cyber Monday, receive up to 60% off select styles.

Adore Me: Starting November 23rd, select items are buy one, get one free. Your first set is $19.95, plus the following deals: buy one set, get $10 off; buy two sets, get $20 off, buy three sets, get $40 off.

Brook There: This Maine-based brand — cute and colorful silk and organic cotton lingerie that’s ethically made in the US — rarely goes on sale. So its 40% off sitewide discount, running from November 21st through the 27th, is a pretty big deal. Just use code THANKFUL, and note that all sales are final.

A girl in undies Photo: Brook There

Commando: The brand will be offering $50 off all purchases of $150 or more from Tuesday, November 21st through Monday, November 27th with code FRIDAY17. You might know Commando as a hosiery brand, but it actually has wonderful seamless underwear and bralettes, too.

Dear Kate: Activewear and underwear site Dear Kate is offering a ladder deal for Black Friday: Spend $60-$100 and get 20% off with code SAVE20; spend $100-$200 and get 30% off with code SAVE30; spend over $200 and get 40% off with code SAVE40.

Eberjey: Take 30% off sitewide (including sale items) from November 22nd through the 24th using code JOY. [Note: Eberjey’s sale was originally through the 28th, but the brand has let us know that this promo will now end on the 24th.]

Fleur’t: Fleur’t has special lacy pieces plus comfortable, luxe robes and PJs. Take 50% off all sale items during Black Friday and 30% off sitewide on Cyber Monday.

Journelle: Take up to 70% off select items now through November 22nd. On Black Friday, there will be a tiered promotion featuring 15% off $100 orders, 20% off $250, and 25% off $350. On Cyber Monday, take an extra 20% off “Early Bird” sale items.

Lonely: Very cool, strappy, and lacy brand Lonely is offering 30% off select items starting 6 p.m. on Thanksgiving and running through Cyber Monday.

MeUndies: This direct-to-consumer brand is great for nice-looking, everyday underwear and bras. There are smaller deals all week, but the highlight is happening on Black Friday with hefty discounts on its bundled packs: Opt for 20 pairs for $160, 10 pairs for $85, six pairs for $60, or three pairs for $34.

Gabi Fresh in a harness Photo: Playful Promises

Miel: On Black Friday, athleisure intimates brand Miel is offering 50% off sitewide (prices are normally between $10 and $54). Don’t miss it, because the discount drops to 30% for Saturday through Monday.

Playful Promises: From November 23rd to the 29th, Playful Promises will offer 25%-70% off lingerie and swimwear for women sizes US 4-20 and bras sizes US 28-42B-I, including a new plus-size capsule collection from blogger Gabi Fresh.

Shop Undone: This indie retailer carries pretty much every cool brand, from Pansy to Baserange to Araks. Take 25% off with code FRIDAY25 starting at midnight on Thursday through midnight on Monday.

White Rabbit NY: If you’re not familiar, White Rabbit makes great and comfortable but still presentable cotton and lace intimates. Receive $20 off purchases over $100 from Black Friday through Cyber Monday with code HOLIDAYREADY.

Yandy: On Black Friday only, find $5 “essential bras,” $2 panties, $10 -$12 bra sets, $12 chemises, $20 lingerie, and $10 “bedroom costumes.”