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What to Buy From the ASOS Black Friday Sale

It’s 30% off everything.

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Adidas Originals Long Bomber Jacket In Khaki, $145.60 (was $208)

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If you’ve been holding out for ASOS to release its plans for Black Friday and Cyber Monday, you won’t be disappointed. The British retailer is offering 30% off of literally everything from now through November 27th with code EPIC30. This includes clothing, shoes, beauty, accessorieseverything.

From the ASOS in-house lines to the mainstream labels the site carries, like Dr. Martens, Mango, and Adidas, nothing is off limits. Most notably, though, this sale is perfect for picking up a winter coat if you haven’t already (or grabbing a second one if you have), stocking up on sweaters, and securing your office holiday party outfit way more in advance than you typically do — whether you prefer a glitzy dress or a sleek jumpsuit.

Because ASOS can feel filled with endless options, we’ve pulled together some of our favorite picks from a few of the standout categories: clothing, shoes, and beauty.


New Look Stripe Crop Sweater
New Look Stripe Crop Sweater, $16.80 (was $24)
Boohoo Plus Roll Neck Sweater
Boohoo Plus Roll Neck Sweater, $26.60 (was $38)
Evident Wide-Leg Jean
Evident Wide-Leg Jean, $53.20 (were $76)
Dolly & Delicious Plus Embroidered Oversized Coat, $TK (was $222)
Dolly & Delicious Plus Embroidered Oversized Coat, $155.40 (was $222)
ASOS Soft Trapeze Midi Dress
ASOS Soft Trapeze Midi Dress, $42 (was $60)


Dr. Martens Kensington Flora Chelsea Boots
Dr. Martens Kensington Flora Chelsea Boots, $98 (were $140)
Adidas Originals Campus Sneaker
Adidas Originals Campus Sneaker, $70 (was $100)
Stradivarius Block Heel Pointed Shoe
Stradivarius Block Heel Pointed Shoe, $37.10 (was $53)
Morgan Slouch Boot
Morgan Slouch Boot, $199.50 (was $285)
Mango Two Piece Slingback
Mango Two Piece Slingback, $56 (was $88)
Vans Old Skool Sneakers
Vans Old Skool Sneakers, $44.10 (were $63)


Frank Body Mini Shimmer Scrub Duo
Frank Body Mini Shimmer Scrub Duo, $13.96 (was $19.95)
The Ordinary Granactive Retinoid 2%
The Ordinary Granactive Retinoid 2%, $7.35 (was $10.50)
NYX Professional Make Up Eye Palette
NYX Professional Make Up Eye Palette, $28 (was $40)
Embryolisse Rich Cream
Embryolisse Rich Cream, $28.70 (was $41)
Sigma Limited Edition Mini Power Haul
Sigma Limited Edition Mini Power Haul, $14.70 (was $21)
Lime Crime Velvetines Liquid Lipstick
Lime Crime Velvetines Liquid Lipstick, $12.60 (was $18)