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This Jewelry Brand Is Making Fine Jewelry a Whole Lot More Fun

The Last Line adds necklaces, rings, and bracelets to its lineup.

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Women in white T-shirts modeling fine jewelry. Photos: The Last Line

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Los Angeles-based jewelry brand The Last Line launched this past July with the intention of being the last place you’d ever have to look for jewelry, despite starting out with only earrings (but, like, a lot of earrings).

Today the brand is extending its offerings to include necklaces, bracelets, and rings for the first time. They’re all part of a new tennis collection that features colorful gemstones and speaks to designer Shelley Sanders’s goal of making the “perfect version of timeless pieces.”

A campaign image from The Last Line
A campaign image from The Last Line

Much like The Last Line’s debut range, this collection takes the stuffiness out of classic fine jewelry (yes, including the tennis bracelet) and makes it all feel really fun and unpretentious. There’s a rainbow-like color scheme consistent throughout just about every category thanks to a mix of diamonds, brightly colored gemstones, and a series of unique pairings with hand-cut pyramid stones (like turquoise with ruby or lapis with emerald). They’re very much the kind of pieces you keep forever and pass down from generation to generation, but could also wear every day.

The collection varies pretty significantly in price; it starts at $188 for certain bracelet styles and goes all the way up through $21,043 for more involved rings. While the latter may seem (really!) steep, the wide range is an appeal to both those who drop several Gs on the regular and those who might be contemplating investing in a “forever” jewelry piece for the first time.

You can view and shop the full collection now directly from thisisthelast.com (or just drop the link to whoever is giving you a present this holiday season, whatever works).