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Cool Glasses Brand Krewe Just Launched Optical Frames

Seven frames in 20 different colors are now available online.

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A man and a woman wearing Krewe optical frames Photo: Krewe

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Krewe — the New Orleans-based eyewear brand that was a runner-up in this past year’s CFDA/Vogue Fashion Fund Awards — finally launched its long-awaited line of optical frames.

Even if you’re not familiar with the name, you’ve definitely seen these sunglasses, probably on the likes of Gigi Hadid, Selena Gomez, or Zayn Malik, all of whom have been shot wearing several different styles. The sunglass frames became recognizable for their retro-inspired shapes in striking colors and mixed materials, often with colored or mirrored lenses. Aside from its cult-like (and very celeb-heavy) following, the company is notable for being one of few fashion brands to come out of New Orleans, and to stick close to its roots even as the label took off.

A wall displaying Krewe du Optic sunglasses.
Sunglasses on display in Krewe’s New Orleans store.
Photo: Whitney Mitchell for Racked

The new optical collection includes seven styles for men and women in 20 different colors. Like the sunglasses, these seem to be vintage-inspired, but with an update; expect everything from classic horn-rimmed to rosy-hued cat-eye glasses. Prices range between $235 and $315.

As a glasses-wearing fan of the brand, I can say I’m pretty dang excited for another reasonably-priced but very cool optical option to hit the market. You can expect to see them at some of Krewe’s wholesale accounts later on this year, but if you want to get your hands on a pair now, you can shop the full collection at Krewe’s website, brick-and-mortar locations in New Orleans and Savannah, and, for a limited time, at a pop-up installation at Black Optical in Dallas.

Check out some of our favorite style and color combinations below.

A woman wears Krewe du Optic Lenses
A man wears black glasses