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When a celebrity launches a line, whether it’s fashion or beauty, I’m automatically biased against it from the get-go. It’s probably not fair, but at least I know this about myself. So when Jessica Alba launched haircare via her Honest Beauty company, I was skeptical. But I loved it at launch and I’m happy to say that it’s stood the test of time (okay, it’s only been six months, but whatever. I still love it.)
The product that I find myself using every single day is the Honestly Polished Dry Condition and Shine Serum. The scent is the first thing that sucks you in. It’s a very sophisticated and rich-smelling fragrance that’s inspired by Jessica’s secret Mexican beach resort getaway. It supposedly has frankincense and myrrh in it!
Beyond the smell, the product is also great, yet hard to categorize. It’s a watery product that’s not as thick or oily as a typical hair serum or hair oil, and it comes in a small shaker bottle. It has several different types of oil in it and something the brand calls a “naturally derived silicone alternative.” A lot of hair serums, even the ones that call themselves oils, usually contain a lot of silicone, usually listed as dimethicone on labels. It’s what gives your hair that super slippery feeling after you apply it.
This one doesn’t have that. I apply it to my hair dry all over and it somehow helps to texturize my waves a bit as well as smooth the ends. It only takes a few drops to adequately cover my short-bob-length hair. I’ve also used it when I need some smoothing in the front to make things look neater. The smell lingers throughout the day too, in a good way.
Between this and the Goop candle, maybe I need to have a better attitude about celebrity merch.