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Instagram has proven itself useful for a lot of things, this we know. From everyday outfit inspiration and mood-boarding to checking up 34 weeks back on people you haven’t spoken to since college, you can do all of it in the palm of your hand thanks to Instagram.
But one of our favorite things to do on the app is shop, specifically at vintage stores. The one-of-a-kind nature of vintage lends itself well to the immediacy of the app, and a whole generation of vintage and secondhand stores — even ones with existing brick-and-mortar locations — have transferred their retail game to Instagram.
In this little world where vintage and technology overlap, shoppers and curious followers from all over can browse the best of what any boutique has to offer without having to dig through mountains of stuff at an actual store. See something you like? Most shops allow you to buy right there, claiming the item through comment or direct message.
For your browsing pleasure, we’ve rounded up ten of our vintage favorite shops on Instagram.
✨detailed shot of previous post ✨ our new off the shoulder ribbed crop top styled with leather #oaknyc pants ~ elastic waist and around ankles • top comes in sizes XS-L • $39.99 • pants waist is 28", inseam 12.5", rise 22" • $24.99 • #outfitpost #outfitideas #outfitoftheday #ootd #outfitinspiration #stylepost #oaknyc #leatherpants #bushwick #brooklynfashion #croptop
This is the perfect place to come up on those rare band and sweet slogan T-shirts. Another highlight is how the store regularly shows you how to get current runway looks for less with what it currently has in stock, like this Calvin Klein Canadian tuxedo situation, because why not?
Portland’s I Am That Shop brings you secondhand picks for the editorially inclined. Here, you’ll find really special pieces styled in a way that makes them feel new and of right now. Plus, it adds new items every day.
This legendary NYC vintage shop counts Rhianna as a fan, so you know it’s good right off the bat. Here you’ll find some of the most sought-after ‘90s gear, from authentic Sade and Selena concert T-shirts to exclusive collabs from Nike, Gucci, and Timberland.
If you’re really into the aesthetic of ‘90s Calvin Klein ads, you’ll love this Brooklyn-based shop. Tons of great knits, minimal accessories, and even some really precious home goods, too.
Na Nin is unique in that it actually has two locations in Richmond, Virginia, along with a really beautiful site, that stock a handful of familiar independent lines. But if you’re looking for vintage, Na Nin’s selection only lives on Instagram. Expect a constant, A+ stock of denim and easy basics, perfect for a minimal wardrobe.
While the the best part of this fun shop is probably all of the ‘80s and ‘90s jewelry (like these gorgeous gold drop earrings), it also stocks a ton of rare, one-of-kind pieces. From these insane ruffle drop-waist pants to floral brocade duster jacket, you’ll never see another person with even close to the same item.
This Kansas City, Missouri-based shop is only a month old, but the selection matches that of a seasoned pro. The accessories, from bags to shoes, are without a doubt the highlight; most are designer. The overall vibe here is very Sex and the City meets your favorite ‘90s music video.
Sergeant Prada reporting for duty ✈️ ✈️!! Interpol recruit of the Milan Secret Service of Fashion!!! Will never do jumping jacks, push-ups, or drills ♀️ ♀️!! Look amazing in this vintage repurposed #PRADA #SURPLUS button down shirt. The inside collar has Prada written in pen (super funny) and a #PRADA symbol sewn above the right chest pocket!! This shirt is a women's cut. Fits most like a Medium. Small/Large also. The chest measures 38", length 28". $40
San Francisco’s Vacations 4 Sale is basically a grab bag of classic thrift finds with no shortage of bright colors, graphic T-shirts, and big fur coats. Rare designer picks are sprinkled throughout the collection, too, like these Saint Laurent sunnies or this silk Dior shirt.
Based in Austin, Texas, Little Good Shop gives off the ‘90s version of that model off-duty look; think silk dresses, loose blouses, and a fair share of plaid minis. Expect a really thoughtfully curated selection of one-of-a-kind pieces.
If you only follow one of the accounts on this list, make it this one. The Vintage Edit keeps tabs on all of the top vintage shops on Instagram and directs you to the best items (like Prada pumps and pink YSL blazers) as they’re listed.