Even Anastasia Steele Loves Glossier

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While I haven’t seen Fifty Shades Darker (the first installation convinced me that I don’t need to know what happens to Anastasia Steele’s inner goddess), by all accounts, Dakota Johnson’s lipstick is the best part of the movie. Johnson, who plays Steele, walks around wearing some incredibly pigmented, rich, matte lipstick, often matching her various outfits.

Today, Glossier took credit for the dark plum shade that Johnson wears during the masked ball scene.

The brand posted an Instagram of Johnson pulling out the telltale white tube and confirmed that it’s Glossier’s Generation G in Jam ($18). There was a little bit of disbelief among those of us in the office who have tried this formula, because it’s really sheer. Even Glossier describes it as “diffused” with “dialed-down pigment loads.”

Ah, but there’s more. A representative for Glossier said in an email that Johnson wears Jam “through most of the movie with MAC Burgundy lip liner.”

Johnson’s makeup artist Evelyne Noraz also posted an Instagram with several of Johnson’s lipstick looks that tells a slightly different story.

Noraz broke down all the products she used in three of the looks:

First picture: MAC Lip Pencil in Cherry ($17.50) and MAC Retro Matte Liquid Lipstick in Feel So Grand ($20)

Second picture: Ilia lipstick in Arabian Knights ($29.50), which she says goes on like a stain and can be subtle or vibrant — “the best.”

Third picture: MAC Lip Pencil in Burgundy ($17.50) and Glossier Generation G ($18) in Jam or Anastasia Beverly Hills Liquid Lipstick in Heathers ($20) “for the kissing moments.”

So, that makes a little more sense. Matte liquid lipstick DOES NOT BUDGE, so for a movie that’s heavy on the kissing, this formula is the only way to go.

Finally, I asked Glossier via email about the product placement in the film and how that came about, but have not yet received a response. It’s a clear sign that the brand is trying to grow beyond its usual social channels. The brand also recently publicized the fact that Amy Schumer’s makeup artist, Andréa Tiller, had used several Glossier products on Schumer for her Golden Globes red carpet appearance.

Is the Glossier girl going mainstream?