Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Lisa Frank Makeup Is Coming for Your Millennial Nostalgia

With the rise of bold Instagram-ready beauty, it’s right on time.

Photo: Glamour Dolls/Kickstarter

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you were alive in the ‘90s, you may remember there were two distinct and polar opposite aesthetics at work: grunge and Calvin Klein minimalism (best embodied by Carolyn Bessette-Kennedy) versus Lisa Frank and loud-and-proud tackiness (best embodied by Christina Aguilera).

Fashion has pretty much recycled that first one into the ground, but beauty has been tackling the latter for a few years now. If you search YouTube for Lisa Frank makeup tutorials, there are 31,000 hits. Check any popular Instagram beauty guru’s page, and it will likely be a riot of color. So it’s shocking that it’s taken this long, but: Lisa Frank cosmetics for grown-ups is coming.

Inexpensive indie beauty company Glamour Dolls just announced a Kickstarter to fund a Lisa Frank makeup line, as reported by Bustle. It’s properly licensed via Lisa Frank, who also announced it on her Facebook page.

The first product will be an angled brush emblazoned with unicorns. Future products may include a lip balm, “matte mousse” liquid lipstick, liquid liner, “unicorn lippie,” highlight powder, and a vegan leather makeup bag, guaranteed to not be subtle.

The brand has hired real-life Lisa Frank human and YouTube beauty royalty Kandee Johnson to announce the collaboration in a video, which you can see on the Kickstarter page.

Glamour Dolls announced the project yesterday, hoping to meet a fundraising goal of $30,000. As of now, it’s raised over $32,000 with 43 days to go. According to the site, products may be available by September of this year. No pricing is available yet.

I was wearing MAC Lipglass in a sickly grayish-mauve tint in the ‘90s, but I’m told that Lisa Frank hasn’t ever gone full-in on makeup. Seems like a lost opportunity that’s being remedied now.