Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

New York & Company Is Designing Clothes Inspired by Its Most Loyal Shoppers

New, 1 comment

The first collection is for a customer in Atlanta.

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Roblena Walker wearing a bodycon dress standing in a white room
The Siren One-Shoulder Dress ($79.95)
Photos: New York & Company

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Most mall brands offer loyalty programs for die-hard shoppers — things like special discounts, early access to sales, and points programs.

New York & Company sees all that, and raises you something much better: clothing collections that are inspired by real customers. The first, available today, was inspired by Dr. Roblena E. Walker, a research scientist and public health professor in Atlanta who’s been shopping New York & Company (“back when it was called Lerner!” she tells me over the phone) for over 20 years.

“I feel like there’s a piece in the collection for every woman, no matter what your shape,” Walker told Racked. The nine-piece collection includes a phenomenal bodycon dress, two pencil skirts, a strapless jacquard dress, and a few other great pieces. (You can shop it online and in select Atlanta stores.)

When asked what she hopes this collection will do for shoppers, she says, “I know what these clothes do for me. Growing up in a single family home, our mother raised my sister and I, and a day didn’t go by that she didn’t tell us we were beautiful and smart and capable and intelligent. That has transpired through everything I do in life and in the clothes that I wear, and my sincere hope for this collection is that it will really empower women to love who they are.”

The Allure Hem Scarf Dress ($79.95)