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The Only Hair Gel I’ve Bought With Any Consistency

After years of searching.

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Baxter of California Clay Pomade
Baxter of California Clay Pomade ($22)

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My hair grows quickly and I tend to have a lot of it that sort of just floats around on my head. It doesn’t so much grow as it accumulates mass, puffing out upwards and outwards like a fussed-over cotton ball. To tame it, I’ve tried a lot of different hair gels over the years, starting in middle school with the classic L.A. Looks (hell yeah) before becoming a Got2B Glued man in high school.

My search for something better started in earnest in college, though. I got a $40 haircut in a Silverlake, California salon so cavernous it could have been an airport hangar in a past life. There were antique floor mirrors instead of just, like, the regular mirrors at every salon ever. I asked the guy cutting my hair what I should use; he suggested Magic Move, which worked fine for a little.

Several others that I tried were too weak for me: Uppercut (despite the incredible branding), American Crew, and Bumble & Bumble’s Sumotech all fell short. Once, when I was between jobs and broke, I tried an Axe hair gel product — it’s probably still sitting in my cabinet somewhere.

But the one I keep going back to is Baxter of California’s Clay Pomade ($22). It holds my hair in place well without giving it that crunchy feel or making it appear too shiny. Basically, I want all the advantages of gel without it looking like I’m actually using it, and Baxter of California fits the bill better than any other I’ve come across.

Shop It Here Baxter of California Clay Pomade, $22