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Ivanka Trump’s Brand Responds to Nordstrom

Read the full statement.

Ivanka Trump Photo: Joe Scarnici/Getty Images

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Yesterday, Racked reported that Nordstrom would no longer be selling Ivanka Trump’s clothing line due to a dip in sales following the campaign to boycott retailers that carry Trump brands. Today, the Ivanka Trump brand has responded.

As per a spokesperson, “Nordstrom did order both shoes and apparel for spring, and moved forward with purchase of apparel.” Nordstrom canceled the shoe order and kept the apparel order, though decided to only sell the apparel in stores, not online.

It is likely the spring order was placed in late summer or early fall, before the November election and also the #GrabYourWallet boycott, which began in mid-October.

Racked has reached out to both Nordstrom and Ivanka Trump to confirm the spring order is what customers are currently seeing in stores. Nordstrom previously told Racked: “Based on the brand’s performance we’ve decided not to buy it for this season.”

Nordstrom replied to boycott organizer Shannon Coulter’s inquiry about the remaining items on Twitter, explaining that it is selling through its current inventory in brick-and-mortar locations.

Nordstrom expanded on this to Racked. “We’ve offered the brand in different categories and divisions (Shoes, Apparel, Accessories, full price and off price, online and in-store),” wrote a spokesperson via email. “Because of variations of when previous buys were made, when they’re delivered, and how fast they sell through, we’ll continue to have it available for a while.”

Fall orders for Ivanka Trump are being taken now; it appears as though Nordstrom will not be placing any with the brand.

As far as customer response is concerned, according to Coulter, “The general consensus from #GrabYourWallet participants is that they're not going back until sell through is complete.”

“Some people are irritated that Nordstrom wasn't fully transparent in their initial statement,” she continues, “but most probably are not so irritated that most won't eventually return as customers.”

Ivanka Trump also issued the following statement regarding Nordstrom:

The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.

Meanwhile, the Ivanka Trump brand did not comment on reports that Neiman Marcus is no longer selling Ivanka Trump jewelry.

Update, February 4th, 2017, 4:00 p.m.

This article has been updated throughout.


Watch: The #GrabYourWallet Campaign May Be Working