Denim Brand Goldsign Just Got a Makeover, and It’s Really Good

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It takes a certain kind of person to spend $300 on a pair of jeans. (No judgment — I’ve spent over $100 on eyelash extensions; we all have our things.) And though they may seem few and far between, that’s the exact type of customer that denim label Goldsign is going after with its new look.

The brand was founded in 2005, in the embellished-denim heyday of the early aughts. (You *probably* remember it looking more like this.) It’s owned by Citizens of Humanity, which itself has been getting a lot cooler over the past few seasons. Under the leadership of new creative director Karen Phelps, Goldsign is making a play for the elusive category of “fashion denim,” a space that’s mostly reserved for the jean collections from high-end brands like Stella McCartney.

Some of the best pieces from the new Goldsign are the most expensive, like the wide-leg Brother in Blue Cut & Sew, which are priced at a cool $440. Others, like the Benefit in Retro Pale and the Refit in Pressed Powder Blue, are $360. That’s a lot! But there are a few pairs that come in under $300, like the Profile in Coal for $260.

And while the move would normally be to just wait until they’re on sale, that probably won’t happen; 16 of the 26 pairs on the site are currently listed as being sold out, so a markdown probably isn’t in the cards.

(Update: As for those sold out styles, a rep from the brand told us that some pairs were made in small batches, and that Goldsign hopes to recut them in the future, though right now there's no set timeframe.)

Photo: Goldsign