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Meet Staud, the Brand You’ll Be Seeing Everywhere in 2017

Here’s what to shop from the latest collection (before all your friends).

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Photo: Staud

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On the off chance that you’re not already familiar, let us introduce Staud: This young, Los Angeles-based brand will inevitably be all over your Instagram feed in 2017. And for good reason. The line of summer-ready staples is headed up by former fashion director of Reformation, Sarah Staudinger, so it’s not hard to understand its already-established appeal, or why Emily Ratajkowski and Alexa Chung are counted among the brand’s loyal fans.

Launched in 2015, the brand has become known for edgy updates on classic feminine styles, which for spring translates to slinky dresses with tons of ruffling, patterned culottes, and exaggerated bell sleeves, along with some really beautifully crafted accessories. The newest collection introduces lots of pink, tulle, and silks, as well as some great sets (like this pajama look) that can be worn together or easily mixed with existing pieces in your wardrobe.

Staud describes its offerings as “chic essentials and stand-alone pieces,” and they really are just that. So while the price point is on the steeper side — tops generally range between $115 and $215, with dresses and jumpsuits between $230 and $275 — every and any piece can stand on its own, completing your outfit with no added effort on your part.

Aside from the clothes, it would be a mistake not to highlight Staud’s most notable accessories: the structured Bissett ($350) and Seberg ($425) bags. Both are understated and free of any logos or branding (taking a cue from Mansur Gavriel and Building Block) with just a little something extra, like faux croc skin and asymmetrical ring handles. (You’ll probably want one in every color.)

Below, peep our favorite items available to shop from Staud right now, and start summoning that warmer weather.

Corso Top, $175
Marco Top, $125
Vito Skirt, $175
Biagio Top, $165
Luca Dress, $275
Enzo Dress, $250 and Seberg bag, $425