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The ‘90s are back, thus the Gap must also be back, and the brand is taking full advantage with its latest collection. Today, Gap is releasing many iconic styles from two decades ago as part of its ‘90s Archive Re-Issue Collection, and it’s laying the nostalgia on thick in the process.
What is there to buy? Lots of loose basics in neutral colors and tons of denim — like, everything denim. Think shorts, skirts, jackets, and pants, all in light washes and baggy fits.
The hoodies, pocket T-shirts, khakis, and denim are all modeled by the kids of ‘90s Gap icons, and one icon herself: Naomi Campbell.
Archive Re-Issue Sleeveless Logo Tee ($19.95)
Archive Re-Issue Logo Hoodie ($59.95)
Archive Re-Issue Original Pocket-T ($29.95)
Archive Re-Issue Crop Denim Jacket ($79.95)
Campbell is wearing the pocket T-shirt she wore in her original campaign, and the offspring of ‘90s celebs are dressed in the pieces their parents wore in ‘90s ads: TJ Mizell, son of Jam Master Jay of Run DMC, wears the Gap Logo sweatshirt his dad wore in a 1990 commercial. Chelsea Tyler recreates the sleeveless tee and reverse fit jeans look worn by her dad in a 1997 ad.
Unfortunately, they did not invite any of LL Cool J’s kids back so they could covertly promote FUBU again. But you can shop the rest of the looks that have been passed down by generations now at Gap.com. Or simply watch the commercial starring Campbell and the other campaign stars below.